To expand digital print capacity and to support the growing demand for impactful printing applications by using personalized data Bolger Printing, they are the provider of commercial printing services, decided to invest in the new HP Indigo 100K Digital Press.
The HP Indigo 100K is the second investment for Bolger in HP Indigo digital printing within two years, followed after the installation of an HP Indigo 12000 HD Digital Press in 2019. This is the reason why Bolger has decided to decommission the two offset presses with the installation of the 29-inch HP Indigo100K. Therefore, a new benchmark in digital sheetfed productivity is offered which is capable of nonstop printing of tens of thousands of B2 duplex sheets per day.
Bolger is based in Minneapolis, Minnesota. It is a traditional commercial printer which had a rapid expansion in providing full-service mail and multichannel communications solutions for its customers by using data-driven workflows. This also includes their innovative SmartQ platform built for marketing automation.
Bolger provides their services to mainly vertical markets such as healthcare, luxury brands, retail, financial services, education, and non-profits. A large upswing for direct mail communication from national non-profits by using high-end print has been received by Bolger during the pandemic, to drive more engagement and visibility.
The SVP sales and marketing at Bolger, Erik Norman, “The investment in the new HP Indigo 100K will support the significant growth in data-driven personalization of print for digital campaigns. We believe digital print will continue to be the growth driver,”. They also added “We don’t see offset going away, but as a PSP, need to be able to deliver what our clients want in the most economical and sustainable way. Having the right balance of digital and offset capability gives us great flexibility to serve them.”
The digital business services have seen a substantial growth after it has adopted the HP Indigo 12000HD press, to the point that the Indigo press has reached its capacity. A premium brand color applications can be printed with the seven-color HP Indigo 12000 HD, with even more direct mail going towards the HP Indigo 100K, as according to Norman.
There is a plan to also upgrade its HP Indigo 12000 with that of the high-value capabilities of the HP Indigo 15K press, for example to upgrade the thick substrates up to 24 pt for premium packaging.
The new HP Indigo 100K, which is the next-generation HP Indigo B2 press has been designed to deal with large print volumes. It will not just provide support to the growing personalized digital applications but will also be able to pick up a lot of work from offset due to result in declining run lengths.
Bolger sustainability commitment has also been highlighted due to the acquisition of two HP Indigo digital as was expressed by Norman “Our business goal is to ensure zero production waste. We recycle everything. The Indigo presses especially with the B2 format enable us to manage for our clients the amount of print they need for their applications, reducing inventory, with the added advantage of low energy consumption on the presses,”.